Technology is extremely important. Many companies have been tremendously successful by leveraging technology. Conferences such as IndicThreads are great for learning about technology and keeping current. However technology is just the beginning. Look beyond technology if you really want to build great products! In this short talk Suhas will share some of his experiences dealing with enterprise software customers and what they are looking for from a successful product. He will also share with you how to recognise when to leverage technology and when to look beyond technology.